now…

cheerios meme

Certainly you’ve heard of this, right?  The barrage of hateful comments left under the commercial featuring a mixed race family on Cheerios’ YouTube channel.  Comments so offensive that General Mills deleted and disabled them.  “It’s 2013!!!” is the gist of the typical response from “normal” people on the internet.  “I want to eat so many Cheerios right now,” was quite literally my response.  And I got a little choked up.  Not about the comment fiasco.  I stopped getting choked up about youtube comments years ago, thank God, and it comes as absolutely no surprise to me that hateful voices rose from the trollers. None.  So all I’m left with is this beautiful commercial, with this adorable child who makes some sincerely delightful faces depicted in a family that almost resembles mine in a way that I cannot recall having seen before.  Ever.  I am 36 years old.  I was in commercials as a kid.  I have never seen a commercial like this.  That is what is shocking.  That in 2013, this near-revolutionary advertising.  People took note, did double takes.  Heads were scratched.  Fears and tempers were flared.  Clearly this is long overdue.  So, thank you Cheerios!! Thank you for looking at your community and your consumers and seeing what is actually in front of you. And being “bold” enough to “endorse” it.  By endorsing reality, you make us face it and give us the opportunity to adjust to it.  Maybe even to like it You reflect me and all the others like me who had never experienced the normalization of our lives in a television commercial. This makes for a healthier society.  That makes for a healthier me.

And then there’s this! Maybe it’s not as bad as it seems after all.

Turns Out Americans Love ‘Controversial’ Cheerios Ad

Perhaps Racist YouTubers Not Representative of Country as a Whole

By: 
June 5, 2013

Last week, a new ad from Cheerios was deemed controversial when media outlets discovered that the racist contingent of the idiocracy known as the YouTube comment section trashed the ad for featuring a mixed-race couple and a biracial child.

But according to data from Ace Metrix, Americans like the ad. In fact, “Good for Your Heart” (called “Just Checking” on YouTube) tested the highest of six new Cheerios ads this year and garnered attention and likeability scores 9% and 11% “above the current 90-day norm for cereals.”

General Mills rightly decided not to be swayed by the rantings of deranged internet comments, telling USA Today that the supposed uproar would not affect future casting decisions.

According to Ace Metrix, the ad — created by Saatchi & Saatchi, New York — “appealed to all age/gender demographics with the exception of males over 50.” While that could be taken as a statement on racial attitudes, Ace Metrix noted that ads with babies tend to perform poorly with this demographic regardless of the race of the child.

The report, which surveyed over 500 consumers, went on to note: “The ad scored best with African-Americans, who collectively scored the ad a 721, followed by Asian Americans and Hispanics. While African Americans and Hispanics generally award advertising higher scores than their ethnic counterparts — the 721 score is 100 higher than average for African-Americans.”

And filtering verbatim commentary from those surveyed, those who specifically mentioned “couple” did so in a positive manner.

“I liked that the couple is mixed race,” wrote one respondent. “Good to see that on TV, but in a subtle manner.”

WordCloudCheerios

word cloud from Ace Metrix survey comments

race manners

Since I’ve been back on the blog, I have said very little about the so-called biracial experience.  It amazes me that it’s still easier, even for me with all of my good “mixed” intentions, to talk about black and white.  I forgive myself for this because without the black and white there is no mixed.  Without the baggage of white vs. black stuff, there is no need for the mixed discussion.  So, I suppose it’s only natural.  It is little disappointing personally that the middle ground isn’t where the conversation begins for me.  It’s on the ends of the spectrum.  But I also suppose that this is natural.  I suppose this has been the disappointment of my life.  And I suppose that this is how we get to the middle ground.  By exploring the ends and inching toward the middle.

A couple of things in Jenee Harris’ article jumped out at me:

1. “My white mother has developed an acute sensitivity to the subtle ways prejudice and bigotry pop up in daily life.”- 

I wonder if my father would say he has developed the same.  I think so…I think that happened when he entered into a relationship with my (black) mother and grew deeper as he witnessed my experience… but we never talk about it…

82920031

me with my parents:)

2. “Well-intended”– re: “adults loved to tell me that people paid “good money” for hair like mine (think 1980s-era perms on white women)” and “A friend got the biscuit analogy…: God burned black people and undercooked white people, but removed her from the heavenly oven at the perfect moment.”

Well…if the intention of the (white) person who said this is to make the biracial person feel better about the perceived plight of their kind…well…i guess one could count that as a good or harmless intention. But I think that summation signifies complacence.  I, however, have to challenge this notion.  You see, giver of said “compliment,” in your quest to make me feel better about being my invisible, displaced, misunderstood, marginalized and tragic self you put me on the receiving end of your pity, your assumptions and judgements.  I do believe this is usually unconscious.  I also must acknowledge that it is an assumption I’m making. Yet there’s a reason that I assume that this is the intention behind the compliments.  The assumption is based on experience, but even those are dangerous to make. It’s the tone with which these comments are usually, subtly uttered.  If you’ve been the biracial person in this kind of conversation, I think you know what I mean.

When I engage in this kind of innocent interaction I can be left feeling frustrated, upset, and worst of all unseen.  It is depressing.  It is literally a depression of my spirit.  Of my freedom.  A depression of my freedom to just be and simply experience this life without being saddled with the weight of the stigma of a couple hundred years of prejudice, condemnation, fear, greed, inferiority, superiority, discrimination, and antagonism.  My take on it is that some people assuage a fleeting feeling of guilt over the fact that this is the biracial’s lot in life by reminding us (and/or reminding themselves) that I should be happy because I have good hair and tan skin which, I infer from your comments, should make up for the fact that on the whole the society we live in cannot acknowledge or understand how I exist.  I thought there was more to that sentence, but I think that’s it.  Our nation’s identity continues to be wrapped up in race and all the baggage that comes with it.  For that to remain intact, biracial just can’t really be.  I don’t think that needs to remain intact.  I think things are shifting.  So slowly.  But they are shifting and I hope I stay awake enough to the shift to feel when my assumptions based on past experience are truly no longer valid.

On the other hand, I’m fairly certain that most of my response falls into the category of  “Oh, come on, stop being so sensitive.

Or am I just being truthful?  That’s the stuff that this brought up for me.

Biracial Children: Racism Advice for White Parents

Race Manners: Comments about the superior beauty of your biracial child aren’t just weird — they’re troubling.

By Jenée Desmond-Harris

Updated Monday April 8, 2013

The Root —

“I’m a Caucasian woman with a biracial child (her father is black). I live in a predominantly white community. Why is it that whenever people discover that I have a ‘mixed’ child, they always say things like, ‘Oh, he/she must be so cute/gorgeous/adorable, those kids are always the best looking. You are so lucky.’ 

I know they mean well, but it seems off to me, and maybe racist. Do they mean compared to ‘real’ black children? When a German and Italian or an Asian and Jewish person have a child, black people don’t say, ‘Mixed children like yours are always the best looking.’ (Plus, it’s not true — not all black-white biracial kids are the ‘best looking.’)

Am I being overly sensitive by feeling there’s something off about these comments? If not, what’s the best way to respond?”

I chose this question for the first installment of Race Manners, The Root‘s new advice column on racial etiquette and ethics, because it hits close to home. Like your daughter, I’m biracial. Like you, my white mother has developed an acute sensitivity to the subtle ways prejudice and bigotry pop up in daily life. I should know. She calls me to file what I’ve deemed her “racism reports.”

And let’s be clear. Americans of all races say bizarre things to and about mixed people, who can inspire some of the most revealing remarks about our black-white baggage. Just think of the public debates about how MSNBC’s Karen Finney, and even President Obama, should be allowed to identify.

But the comments in your question often come from a good place, and they’re often said with a smile. When I was a child, adults loved to tell me that people paid “good money” for hair like mine (think 1980s-era perms on white women) and for tanning beds (again, it was the ’80s and ’90s) to achieve my skin color. Thus, the grown-up argument went, I should be happy (even if these trends didn’t stop people from petting my curls as if I were an exotic poodle, nor did they give me the straight blond hair I envied, and it’s not as if I was on the receiving end of the beauty-shop payments).

A friend got the biscuit analogy. Wait for it: God burned black people and undercooked white people, but removed her from the heavenly oven at the perfect moment, she was told.

Awkward. Well-intended. Poorly thought-through. A window into our shared cultural stuff about identity. These statements are all these things at once.

That’s another reason I selected your question. When it comes to remarks that are so obviously dead-wrong to some of us, and so clearly innocuous to others, there’s often little energy for or interest in breaking down the explanation that lies between “Ugh, so ignorant!” and “Oh, come on, stop being so sensitive.”

I’ll try it out here.

You’re right to be bothered by the remarks from the Biracial Babies Fan Club. Here’s why: These people aren’t pulling an arbitrary appreciation for almond-colored skin and curls from the ether. Instead — even if they are not aware of this — they’re both reflecting and perpetuating troubling beliefs that are bigger than their individual tastes. Specifically, while “mixed kids are the cutest” is evenhanded on its face, treating both black and white (and all other ethnic groups) as inferior to your daughter, I hear it as anti-black.

As Marcia Dawkins, the author of Clearly Invisible: Racial Passing and the Color of Cultural Identity, told me, “The myth that mixed-race offspring are somehow better than nonmixed offspring is an example of ‘hybrid vigor,’ an evolutionary theory which states that the progeny of diverse varieties within a species tend to exhibit better physical and psychological characteristics than either one or both of the parents.”

mixie girl

And just take a wild guess how this idea has popped up for black people. You got it: In order to demean and oppress African Americans, thought leaders throughout history, including the likes of Thomas Jefferson, have said that black-white mixed offspring are better, more attractive, smarter, etc., than “real” blacks and not as good or attractive or smart as “real” whites, Dawkins explains.

So alleging that mixed kids are the best of anything sounds different when you consider that we’ve long put a wholesale premium on all that’s whiter and brighter.

Nowhere is that premium more stubbornly applied today than when it comes to the topic at the center of your question — beauty and attractiveness. In recent memory, we had to re-litigate the harms of colorism when Zoe Saldana was cast to play the lead in a Nina Simone biopic. Tamar Braxton and India.Arie have both been accused of bleaching skin — as if that would be a reasonable thing to do.

A writer lamented in a personal essay for xoJane that she was sick and tired of being complimented for what black men viewed as her “mixed” or “exotic” (read: nonblack) physical features. (As far as I know, “you look a little black” is not a common line of praise among other groups.) Black girls still pick the white dolls in recreated Kenneth Clark experiments. Harlem moms can’t get Barbie birthday decorations in the color of their little princesses. We treated rapper Kendrick Lamar like the department store that featured a wheelchair-bound model in an ad campaign when he cast a dark-skinned woman as a music-video love interest.

Against this backdrop of painful beliefs that people of all colors buy into, yes, “Mixed kids are the cutest” should sound “off.”

As the mom of a mixed kid, you signed up for more than just the task of venturing into the “ethnic” aisle of the drugstore and learning about leave-in conditioner. You took on the work of hearing things like this through the ears of your daughter, and you agreed to have a stake in addressing racism. The fact that these comments bothered you means you’re on the job.

So if it’s at all possible, you should explain everything I’ve said above to people who announce that your daughter is gorgeous based on racial pedigree alone. If you’re shorter on time or familiarity, you could try a reminder that there’s really no such thing as genetic purity in the first place (“Great news, if that’s true, since most of us — including you — are mixed”). As an alternative, the old cocked-head, confused look, combined with “What makes you say that?” always puts the onus back on the speaker to think about what he or she is really saying.

Finally, just a simple, “Thanks, I think she’s beautiful, but I don’t like the implication that it’s because of her ethnic makeup,” could open up an important introductory conversation about why comments about superior biracial beauty aren’t true and aren’t flattering, and why the beliefs they reflect aren’t at all “cute.”

before this hurts too much

Need race-related advice? Send your questions to racemanners@theroot.com.

The Root‘s staff writer, Jenée Desmond-Harris, covers the intersection of race with news, politics and culture. She wants to talk about the complicated ways in which ethnicity, color and identity arise in your personal life — and provide perspective on the ethics and etiquette surrounding race in a changing America.

oblivious to racial overtones

I am pained by this story.  I remember being this little girl.  I remember being singled out at times, usually not having anything to do with my hair unless it was mandatory school-wide lice check day.  No one wanted to deal with me then.  And that was fine with me.  But it wasn’t really.  I can only imagine the consequences this incident will have for this little girl.  Her parents really have their work cut out for them now.  I hope they sue and win big!  The damage is done.  Let’s hope it can be undone.  Oh, and I’d like to send the Mudede family a copy of Teri LaFlesh’s Curly Like Me.  All you need is conditioner people.  All you need is conditioner…

Biracial Girl Removed From Classroom Because Of Her Hair

by Amelia Thomson-DeVeaux

VIA

This story is an example of the sad fact that within schools, sensitivity training can only go so far – sometimes, there are unpredictable situations where teachers just have to intuitively react, and often they’re not prepared to do so.  And often, these issues are much larger than they appear on the surface.  Such is the case with the 8-year-old biracial student who was removed from her advanced-placement class because the teacher claimed that she was allergic to the girl’s hair moisturizer.  The teacher first put the girl in the hallway, and then moved her to a different classroom where she found herself in a lower-level class with predominately African-American students.

This behavior seems bizarre enough – but add the fact that the girl was the only student of color  in her school’s accelerated program, and the concerns of her angry parents, who may now sue the school (the NAACP, along with the Department of Education, have already filed a complaint), seem justified.  The girl’s father, Charles Mudede, is black, and says that he had talked to his daughter about resisting pressures to straighten her hair so that she would look more like her white classmates.  The product that so irritated the teacher was a compromise, Mudede said, “something light that kept her hair in its natural state.”

The girl’s parents have a host of questions to which there seem to be no adequate answers: “Why did the teacher think the problem was his daughter’s hair? Why hadn’t the school called the parents? What investigation was being done to pinpoint the source of the problem? And, finally, why did the school seem oblivious to the racial overtones of a white teacher singling out her only black student?”

Mudede says that the situation escalated because no one at the school seemed prepared to answer these basic questions.  He wrote on his blog,

“When we, her parents, were later informed of this incident, we also learned that once my daughter was removed from the class, the teacher felt much better. We were also told that the teacher had experienced something like a fainting spell because of our daughter’s hair. Feeling the seriousness of this situation, we decided not to send our daughter to school until the teacher had medical proof that our daughter’s hair or something in her hair was to blame for the nausea. (The last thing you want to happen to your daughter is for a teacher to faint or vomit at the mere sight of her.)

Days passed and the school took no action. This unresponsiveness left us with no other choice than to turn to a lawyer. The whole thing is a mess. Getting entangled in a racial dilemma is something most black parents do not want for their children. It’s just not worth the trouble. Then again, like I said, if not checked and confronted, the incident will have permanent consequences for my child.”

And although the school is now making limited comments because of the threat of a lawsuit, it definitely seems as though this situation was horrifically mismanaged; without communicating privately with the student and involving the parents, of course this would turn into a humiliating ordeal for a little girl who clearly was already suffering from self-esteem issues.  If the teacher had allergies, that’s something that she couldn’t help.  But to target the student in such a dismissive embarrassing way shows a level of insensitivity that no teacher should have.

improving the nation’s racial pains

This little article means a lot to me.  It brought some things into focus.  Beyond defusing what I perceive to be the invisibility of the “mulatto,” this race work is important to me because I recognize the truth in the statement “We don’t know how to know each other.”  It pains me because I know how to know each other.  I am each other.  And I know that outside of the dogma of race, there ain’t much difference between anybody.  Oh, and of course, I’ve gotta get this book.

Author takes on difficult race issues

By Bradley Schlegel

WHITPAIN — Growing up in a home with racial preconceptions, Lauren Deslonde said she lacked the knowledge to mount a credible challenge.

“We never talked about race,” said Deslonde, a Lansdale resident and psychology major at Montgomery County Community College.

She said Bruce Jacobs’ book can provide the proper tools to help her 5-year-old biracial daughter learn to improve the nation’s racial pains.

Jacobs, the author of “Race Manners for the 21st Century: Navigating the Minefield Between Black and White Americans in an Age of Fear,” explained Tuesday to an audience of students, faculty and staff that issues between races will improve once people begin to relate on a more personal level.

“It’s a big problem,” he said. “We don’t know how to know each other. In this country, that idea is lost. Or we’ve never had the ability to get that gift.”

The book provides strategies to help people better understand each other, according to Jacobs, who appeared during a Presidential Symposium held in the Science Center auditorium.

“Bruce Jacobs tells it like it is,” said Karen A. Stout, the college’s president, in her introduction. “And he helps all us do the same thing with clarity.”

Discussions over race — which evoke feelings of shame, rage and fear in African-American and self-identified white people — are often unproductive, according to Jacobs.

“This is a hard issue,” he said. “We’re working against a headwind.”

Two of the many impediments include our nation’s history and the media’s role in coarsening the discussion to maximize profits, according to Jacobs.

He said many citizens are still in denial about a culture founded on human slavery and genocide of the Native Americans.

“This gets in our way every day,” said Jacobs, a self-described writer, poet and musician. “All I want to know is, ‘Are you down with repairing the damage or not?'”

On the media, he said companies have replaced journalists and commentators with “rage talk radio” that “scares the pants off of anyone” wishing to have a thoughtful discussion over race and politics.

“That has nothing to do with democratic discourse,” Jacobs said. “It’s a false standard.”

He presented five strategies to make conversations more survivable and rewarding: embrace a person’s goodness while challenging bad ideas; be prepared to occasionally speak inappropriately; talk to people as they show themselves to be; don’t wait for a major issue to communicate with people of another race; and don’t shy away from discussing difficult issues.

The symposium helps students learn to relate to people of other races, according to Sam Wallace, a cultural geography professor at the school.

“Many of my students have not had much contact with the outside world,” he said. “Some have never been to Philadelphia.

SOURCE