the result

I think that the reality and the dichotomy that this photo depict are the result of the racist advertising we’ve been discussing.

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This photo also leads me to question whether or not I think that all advertising is racist.  I understand that whites are still the “majority” (for now), but I think it’s undeniable that it’s presented to the masses as an exclusive club.  The club has privileges.  In my opinion, that billboard could be deemed racist even without the people standing in line before it.  The truth of the matter is that if you look like the people in that car the sky’s the limit, you can achieve the highest standard of living, it’ll be grand.  If you look like the people in the line, you will serve those in the car.  At best you will strive to be like them, struggle for what they take for granted.  That’s just the way things are.  The people in the car deserve the best, the people in the line deserve the rest.  Just because.  That’s what this country has been advertising for years.  Under the guise of all men are created equal, liberty and justice for all, &  land of the free they’ve been pushing the opposite.  They’ve sold and we’ve bought.  Another truth is that we are all slaves to the notions, images, dogmas passed down and regurgitated through the years.  It’s everywhere. Books, film, television, magazines, packaging, newspapers.  It kind of seems normal.  This country could be so great.  It was founded on wonderful ideals and beautiful words, but without the actions to create the reality dreamt of.  It’s still a dream.  I think we can achieve it.  But first there has to be widespread acknowledgement of the dogma and it’s major flaws and then we have to fix our thinking.  Free our minds.

8 thoughts on “the result

  1. Hey Tiffany, check out this Newsweek story about a black family raising a white daughter. http://www.newsweek.com/id/194886 – It’s a good read! There’s also a slideshow featuring some of America’s notable multicultural familie i.e. Rashida Jones, Halle Berry, Tiger Woods, etc.

  2. When you look at this photo…It seems to me as if the ppl who are standing in line are looking away (intentionally) from the billboard. Like it is too shameful or painful to look at–but it is REALITY!! There is so much truth in this pic…

  3. I think quite a bit of it is the evolution of consumerism. This is something often created to make one social level/income level of people consume in a certain way in order to feel they are able to live like or consume on the level of someone in a higher financial bracket. It is like how when the Oscars, etc. come around there is all this focus on what actors are dressed like, their hair, their make up routine. This in turn is marketed to the middle class and the poor that if they consume in a particular way, dress in a particular way, excercise in a particular, they can be like the stars regardless of whether they could actually themselves move into that financial or status bracket. So for an advertiser prior to the 70’s knowing that a majority of AA’s could not easily move up the financial structure of American Socety, of that time, the image is planted there that is set of financial and physical standards that makes one i.e. a productive American. The car, the wife, the 2.5 kids, the dog, the style of cloths, and everyone smiling. Then when people, no matter what race, say I want to live out the American dream. You see such an advertisement and having said product makes one more American. Thus the sales pitch.

  4. Things do change over time. For the first 150 years or so of American history as an independent country, you had to be of Northern European decent and a member of a Protestant church to be considered a genuine member of mainsteam American society. That eventually changed over time to include all white people of pretty much all religions. Of course that isn’t enough progress because it still excludes a huge number of people but it does show that change can happen, and hopefully that will continue as fast as possible so that everyone is an equal member of society no matter what ethnicity they are.

  5. thanks Karen! i just blogged it. i’d been meaning to, but got caught up in racist advertising 🙂

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