speaking of levy’s

zieff.03.01.02Howard Zieff still remembers how he found the people to photograph in 1967 for his most famous advertisement, which had the tag line, “You don’t have to be Jewish to love Levy’s.”

“We wanted normal-looking people, not blond, perfectly proportioned models,” Zieff recalled. The advertisements, for Levy’s rye bread, featured an American Indian, a Chinese man and a black child.

“I saw the Indian on the street; he was an engineer for the New York Central,” Zieff said. “The Chinese guy worked in a restaurant near my Midtown Manhattan office. And the kid we found in Harlem. They all had great faces, interesting faces, expressive faces.”

…Surprisingly, many in Hollywood are unaware that the reticent and modest Zieff was perhaps the most significant advertising photographer in New York in the 1960s. His work still resonates today.

“Howard was a truly special talent,” said Roy Grace, a former chairman of the advertising agency Doyle Dane Bernbach, now part of DDB Worldwide. “There was Howard Zieff and everyone else.” Grace was the agency’s art director in the 1960s, when he began working with Zieff.

“Howard was the primary force in a certain kind of advertising,” Grace said. “His photographs were a dialogue with humor, a dialogue with what we call real people, which is now commonplace.”

“Then everybody in advertisements was white,” he added. “Every kid was tow-haired and freckled with perfect little buck teeth. Myself and my compatriots were a bunch of guys from the Bronx and Brooklyn. That was not our background. And neither was it Howard’s.”

via http://www.jewishjournal.com/travel/article/from_ordinary_faces_extraordinary_ads_20020301/Levy'sChinese_800

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smoke and rain

New York is experiencing torrential downpours today.  Early this morning the rain took a break, so I decided to go for a run after hearing that the thunderstorms would return in 45 minutes.  It was sprinkling when I took off, but since my hair is already curly, this didn’t bother me at all.  It was actually kind of nice.  I was surprised though by all of the smokers in the park huddling under trees or umbrellas for an early morning cigarette.  The second hand smoke was much more disturbing than the rain.  I’ll never understand why people under a certain age smoke.  With people over a certain age (I’m unclear on what age I mean exactly), I sort of understand because cigarettes used to be marketed as not only cool, but healthy.  But now we all know the deadly truth, so what gives?

now:

kid putting cigarette out

yay, kid!!

then:

asthma cigarettes

ummm…. not for children under 6!? treats foul breath and diseases of the throat!? omg! a greater pack of lies could not exist.  it makes me wonder what is the “cigarette” of today.  what deadly vice, chemical, food, or beverage are they touting as healthy that in 25-50 years from now we will all recognize as lethal?  high fructose corn syrup maybe…

drs smoke camel

 

throat cigarettes

By the way, the weather lady was wrong and the storms rolled in early and I got totally drenched, but I must admit that I enjoyed running in the downpour.  I never would have guessed that either.